Taking a show to a big festival like Edinburgh or Brighton for the first time can be an intimidating experience, which is why the Kingston-based company Creative Youth strives to keep its annual arts festival, FUSE International, as friendly and nurturing as possible.
Formerly known as the International Youth Arts Festival, FUSE is geared to showcasing the work of emerging young artists, aged five to 26, whether they are aspiring actors, dancers, musicians, photographers or filmmakers. The festival has been going since 2009, but this summer will see the debut of its rebranding as FUSE.
Why the change of name? Festival director since 2018, Petra Tauscher, says: ‘Young people don't like the word youth, it feels a bit patronising. We felt having a word in our title that didn't appeal to the young people we were targeting was a problem. So, after a period of consultation and debate we came up with FUSE International, which has a more contemporary feel.’
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