The Helen O’Grady Drama Academy - the stage school franchise from Trafalgar Entertainment - will now be known as Drama Kids.
The academy is altering its business model and branding after undergoing ‘significant developments’ since joining the Trafalgar Entertainment umbrella says group marketing director Jo Scalpello.
‘While our programme of “developing confidence, communication and creativity” remains at the forefront of our operation, the new name and fun, eye-catching logo pave the way for the next chapter of the company’s history,’ she adds.
Despite excitement surrounding the changes to the name and logo, ‘ the heart of our programme and mission remain unchanged’, says chief operating officer of Drama Kids, Becky Goodfield. She continues: ‘to build and develop the confidence, communication and creativity skills of our students.’