Broadway and West End stars to teach on new coaching platform

Friday, September 4, 2020

Performers including Rob McClure and Rosalie Craig are teaching online masterclasses with profits going to support the struggling arts industry.

SLOCOACH Arts performance coaches
SLOCOACH Arts performance coaches

SLOCOACH Arts is a new digital coaching platform for one-to-one masterclasses online, and until the end of 2020, its entire profit will be donated to Acting for Others – a non-profit organisation which provides financial and emotional support to all theatre workers in need through 14 member charities.

Academic students, early professionals and avid amateurs who would traditionally attend physical classes to prepare for exams, auditions and just to improve their skills, have been left with few opportunities to learn. SLOCOACH Arts fills the gap and removes physical barriers like distance and time restrictions, providing personal one-to-one masterclasses online.

Students choose their coaches, submit video footage of their performance and receive a feedback session from their idols. Coaches analyse performances in real time and provide tools and ideas to help their recruits develop. 

The main platform feature is Recording Studio where coaches watch students’ videos and record feedback filmed by their webcam. They can highlight parts of the video content and use drawing tools to show posture or alignments issues and even put the video to slow motion. Coaches can also add other media to the lesson for better demonstration. 

The list of SLOCOACH Arts coaches continues to grow, and includes:

  • Rosalie Craig - actress dubbed by The Times as “The new Queen of the West End”
  • Rob McClure - Broadway actor, multiple award winner and Tony Award nominee
  • Hadley Fraser - former cast member of many musicals in the West End 
  • Shelby Williams - ballet and contemporary dancer
  • Cassidy Janson - musical actress, Olivier and Classical Brit Award nominee
  • Savion Glover - Tony Award Winning tap dancer.

'I'm thrilled to be part of SLOCOACH Arts,' said Rosalie Craig, 'This new and innovative way to coach appealed to me immediately. The video feedback technology means there are no time or geographical limits - anyone around the world has legends in their field at their fingertips. The technology allows us as coaches the chance to respond in the kind of detail that up until now has only been available to sports teams and coaches. Everything from technical specifics to artistic intangibles can be scrutinised and addressed. I can only imagine the giant leaps performers and artists might take with this at their disposal.'

To find out more about SLOCOACH Arts visit https://www.slocoach.co.uk/arts