TikTok to produce virtual stage with Edinburgh Festival

In an exclusive new partnership, TikTok and the Edinburgh Festival Fringe Society will launch the first Official Virtual Stage.

The platform will livestream performances from across the festival’s venues on the app, and two digital screens will be placed on the Royal Mile to showcase emerging talent from TikTok. 

TikTok will also co-host the Official Taster Stage with the Fringe, as well as a TikTok installation on the Mound Precinct.  

James Stafford, head of Partnerships & Community at TikTok said: ‘The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity. Our partnership places TikTok's global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.’

Shona McCarthy, CEO at The Edinburgh Fringe Society said: ‘The Edinburgh Festival Fringe is an annual phenomenon like no other, one of the world’s great celebrations of performing arts and creativity, and we’re delighted to be partnering with TikTok in our 75(th) anniversary year. TikTok's expertise in the creative spaces make it the perfect partner for our Official Virtual Stage. 

‘We look forward to joining artists together with TikTok's unique virtual creativity, bringing the Fringe to a new global audience. For the Fringe it’s about offering anyone a stage and everyone a seat, and this partnership will allow us to offer this to audiences wherever they are in the world.’

You can follow the Edinburgh Festival content with the hashtag #EdFringe on TikTok.